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Channel: Media Focus uk - Strategic Intelligence in a Digital World » Nielsen
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Social media sites eclipse e-mail use

Social network sites such as Facebook and MySpace are now more popular than personal e-mail, finds a report. The Nielsen survey of users’ habits found that 67% of all those going online were spending...

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Nielsen Testing a New Web-Ad Metric

Nielsen Co. is working on a service that would offer advertisers and Web publishers a new stream of data to improve audience measurement for online advertising, a move that may bring more ad dollars to...

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